Wareham's 3065 Live Allows Music, Theater and Creativity to Blossom
By: Sam Houghton, February 22, 2013
On any give night at 3065 Cranberry Highway, five minutes from the Bourne Bridge in what looks like an abandoned warehouse, there will be a crowd of excited teenagers getting their kicks to fast and aggressive music.
On a recent cold and rainy winter day, it was Wolf Whistle providing the entertainment, a hard-core band from Wareham, and lead singer Patrick Flynn regaling the captivated crowd of late teens and early 20-year-olds with words of wisdom.
Plus or minus a few ugly words, the singer launches into a passionate speech saying that right now, there might be negativity spoken about hard-core, pop-punk and metal music, but at least, he says, “we are here together, and not going home alone, getting drunk and doing drugs.”
In a community that often speaks out about the younger generations fleeing for greener pastures or, as Mr. Flynn says, turning to substances, 30-65 Live, a rugged and spacious venue just beyond the outskirts of Cape Cod, is providing a place of refuge for young adults to appreciate music and, as venue spokesman, security guard, co-owner and mother Janice Rogers repeats time and time again: “We are providing a safe place to hang out with their peers.”
The Rogerses, a family of five from Monument Beach, created the venue out of what once stood as the original headquarters of Ocean Spray, and, in its gritty but welcoming appeal, would have fit right in on Bowery Street in New York in the 1970s, were it not for its spacious size.
From Live Music to Theater
In its two years, 30-65 Live has hosted a number of popular bands, including Kingsfoil with drummer Frankie Muniz of “Malcolm in the Middle” fame or Jill Jensen of “The X Factor,” as well as countless other unknown and known original bands, local or from as far away as Australia and on tour between Boston and Providence.
And while that might seem like enough, the venue also doubles as Buzzards Play Productions, a theater performance space hosting original and classic productions with actors and writers from Cape Cod to New Bedford.
The origins of the venue started with a young Seth Rogers, the son of the family, who was trying to provide a venue for his pop-punk band, For the Sake of Secrets. Four years ago, at the age of 17, Seth started booking his band at local VFWs and Elks lodges. The establishments would charge Seth $50 to host the events, while Seth, at $5 per person, would make around $500. Frank Rogers, the father of the family, explains all this as he serves hot dogs and sodas in the lobby of 30-65.
“His mistake,” he says smiling, “was when he counted out his money in front of the VFW guy. After that, they gave him a hard time.” Eventually, Seth was no longer invited back for his shows. But, ever supportive of their children’s endeavors, the Rogerses encouraged their son to continue in his music and bookings.
At the same time, Ms. Rogers, who had served for several years as the theater director at St. Margaret’s Elementary School in Lowell, was looking to bring her passion for theater to the local community. On the Cape, she reasoned, there were plenty of theater companies, but from Wareham to New Bedford, there was hardly a spot.
So, with the strong urging of their son, along with an apprehensive but willing Mr. Rogers (or “reasonable,” as he says, “the one thinking about money”), the family came across 3065 Cranberry Highway, signed a lease and began construction of the stage and performance space.
The venue is still a little ragged around the edges, seemingly like one continuous project with unfinished work still to be done, but the lighting and music equipment, including amps, microphones and drums are all in good shape and state-of-the-art technology.
Depending on the night, they will charge anywhere from $5 and up for music and around $15 for a night of theater. Attendance has been increasing recently. Shows with as many as five bands playing draw well over 100 teenagers and early 20-year-olds. For Frostbite Fest, a day-long festival put on a couple of weekends ago, there were around 20 original hard-core, rock, metal and pop-punk bands performing to a packed house. And while the bands might not be on the cover of Rolling Stone, many of them are known within the younger generations.
As for what’s coming up at the venue, Ms. Rogers is directing a children’s theater production of “Shoo Fly Pudding” starting March 2, and this weekend, 30-65 Live is hosting a battle of the bands.
The Rogerses continue to run the venue as a family affair: their daughter, Victoria, can be seen at the door accepting money and stamping hands; Mr. Rogers doubles as security and the popcorn, hot dog and soda server; Seth, as a booking agent; and Ms. Rogers can be seen either at the door or making her way through the crowd as security, attentive and warm. On the night of Wolf Whistle, the young and ratty looking bass musician from an earlier band mentions to one of his friends as Janice Rogers scolds a fan for some inappropriate behavior, “Man, I love Janice.” The remark is met with nods of approval all around.
As the night wraps up, Mr. Flynn launches into another passionate speech. “Buy popcorn, buy hot dogs. Support this spot. It is our venue. We need more places like this.” The band continues on in the set with its signature loud, screaming and aggressive guitars; say what you will about loud and aggressive music but the kids seem to be enjoying themselves.
As Ms. Rogers says, “Some people think the music is angry, but it’s not. The first concert I went to was Alice Cooper and my mother was freaking out. These kids need to play their music and have a good time and be safe. That’s what we offer.”
For inquiries into shows and theater productions coming up, the venue’s website is still in the works, but 30-65 Live has a regularly updated Facebook page, and for Buzzards Play Productions, Ms. Rogers says she can be e-mailed or called anytime at email@example.com and 508-596-9221 to learn more or to set up shows.